Client: EvenSkin (Australia)
Project Type: Branding & Packaging Design
Deliverables: Brand Guidelines, Product Label Design, Packaging Mockups
Project Type: Branding & Packaging Design
Deliverables: Brand Guidelines, Product Label Design, Packaging Mockups
Project Overview
EvenSkin is a skincare brand focused on providing high-quality, vegan, and cruelty-free products. I was tasked with designing the Pink Clay Mask packaging to reflect the brand’s minimal, elegant, and soft aesthetic.
Design Approach
Brand Identity: Developed a cohesive look with refined typography, soft color palettes, and minimalist layouts.
Label & Packaging: Created flexible, visually appealing labels adaptable across product lines.
Typography & Colors: Used Montserrat & Poppins for clarity, paired with pastel and muted tones.
Illustrations & Graphics: Designed botanical-inspired elements to enhance storytelling.
Mockups: Produced high-quality visuals for e-commerce and marketing.
Final Execution
Custom Packaging & Labels: Wrap-around label with harmonious colors and subtle rose illustrations.
Typography & Hierarchy: Balanced script and sans-serif fonts for elegance and readability.
Color Palette: Soft pinks, purples, and neutrals to evoke a calming, spa-like feel.
Marketing Assets: Created mockups to showcase the final product for vendors and promotions.
The EvenSkin Pink Clay Mask packaging successfully embodies the brand’s commitment to quality skincare. The refined design enhances brand recognition and creates a unique presence in the competitive skincare market.
